Embracing Detroit is one thing we do with pride. It shows in our neighborhoods and the clothes that we wear. We believe that you should love thyself first, love thy neighbor second, and love thy hood third.
Embrace Your City.
This exclusive collaboration of Merit x DITNB is just that...two brands who embrace their city through apparel coming together to show an even greater love. <3
When we came up with "Embrace Your City" we wanted to get the message across to embrace your hood too. The Golden Rule came in because we believe you should have the same love & respect for your city & hood as you do for yourself
Inspired by the style of Keith Haring, we wanted to incorporate images that supported coming together as a community. We chose a heart for most of our collection as a means to convey how much we love our city.
We decided to use Serif font because of our collaboration with Détroit Is The New Black & the style and typography of the their logo. It was cool to learn more about the difference between Serif & Sans Serif through this process.