When we first started brainstorming a theme for our collection, we were joking around saying all of the negative things that people say about Detroit. While joking around, we found that a lot of people say that Detroit is dangerous, and they don't know about all the positive things here. So, we are bringing light to a negative word. Merit and Détroit Is The New Black are a threat, in a positive way, to the negativity that surrounds the City. The brands bring new opportunities, new people, and new ideas to Detroit that no one has ever seen. We’re 'dangerous' because we’re hungry for change.
This is the standout of our collection: the Détroit is Dangerous jersey. This jersey will bring attention to you in a positive way. It allows you to show your support of Detroit, Merit, and Détroit Is The New Black, and look good doing it.
You'll always be comfortable in our collection. But, don't worry, you won't get "pajama vibes." You can wear it anywhere: lounging around the house, going out, or facing challenges while changing the world.
Our designs have depth & sophistication. They're not what they appear to be at face value. When people wear our products, they will feel empowered, motivated, determined, fierce, fearless, edgy, & a part of Detroit culture.
What does this collection mean to me?
Dangerous for change...the switch of making Detroit into something that it is meant to be.
- Kerric
What does this collection mean to me?
We’re dangerous because we want to make a change.
- Jeremiah
What does this collection mean to me?
We are reclaiming the word dangerous to mean something positive.
- J'Layah
What does this collection mean to me?
Detroit is a danger to the status quo.
- Sheree