Culture Ready represents Detroit’s love of its culture. Detroit is a city with a rich culture, and we as a community can embrace it, the good and the bad. Culture Ready embodies the Merit brand because Merit is made in Detroit, and Merit loves to give back to the city and the next generation of culture creators.
Inspired by the bold energy of the 90s and 2000s, we wanted to convey the message “the power is in your hands.” Like Detroit’s own Eminem, we “stay charged” and are driven by grit, fueled by culture, and ready to create.
Ready Splat represents being bold enough to leave your mark. Inspired by the iconic Timberland boot, it captures the grit, movement, and determination rooted in Detroit’s culture. It’s the stamp of someone who’s always on the go and unafraid to stand out.
Lightning in a bottle captures the raw energy of being Culture Ready. It’s a symbol of potential, power, and creativity. Everything you need to stay charged up, all in one place.
What does this collection mean to you?
I want my customers to know that I’m very enthusiastic about sharing this amazing capstone product with you. I put a lot of work into it, and I hope you enjoy it. My hope is that all who wear our gear feels culture ready!
- Carter Johnson
What does this collection mean to you?
My team's creative process is that we wanted to do something that corresponds with our theme “culture ready” and also have a chill vibe with it. After wearing our gear you'll definitely feel charged up!
- Jai-lynn Matthews
What does this collection mean to you?
I enjoyed when we sketched designs, that was fun for the entire group! I am charged up about this collection.
-Navia Brown
What does this collection mean to you?
We thought of our audience, the people of Detroit and what that meant to us as a group, and we thought of culture ready. This means being ready for the people of Detroit. I am certainly culture ready, are you?!
- Jaden Edwards
What does this collection mean to you?
Each of us has the power to lead ourselves and lift each other up. When we stay driven and communicate openly, there's nothing we can't achieve together. We stay charged up!
- Olivia Winters
What does this collection mean to you?
This collection is meant to show your authentic self and let your culture shine.
- Aaliyah Goodine
