BRAINSTORMING HEAD LICE - OUR STORY

Detroit is the rose that grew from the concrete. Detroit is self-made and never afraid. The City has always rebuilt itself and came out stronger than before. We believe that Detroit is a very inspiring part of the world. Detroit is creative. resilient and made of steel. Grittiness encapsulates the Spirit of Detroit. Our Home.

DETROIT GRIT

THE SPIRIT OF DETROIT INSPIRED DESIGN

GRIT X HARDWORK


To us, “Grit” represents handwork or what we like to call “the inability to give in”. We believe the people of Detroit are hard at work overcoming challenges and making this an unstoppable city.

FAYGO ANYONE?


Our color inspiration comes from Faygo pop whose headquarters are in Detroit, MI. We loved the Detroit connection along with the neutral color palette with a few pops of color! And who doesn't love Faygo?

BEYOND  STEREOTYPES


There are many negative stereotypes about Detroit, but we choose to see the worth and beauty of our city. Each product in our collection highlights the strength and resilience of the Detroit community.

OUR TEAM